R.I.B. Run It Back Media
Contact Style Fonts Content Assets Social Segments
Section 1 of 7

Contact & Business Basics

Describe your business in 3 to 5 sentences covering: (1) what your business does or sells, (2) who your primary customers or clients are, (3) what makes your business different from competitors or alternatives, and (4) the overall tone or feeling you want people to associate with your brand.

Section 2 of 7

Style Inspiration

List three companies or businesses whose style you'd like your brand to mimic. For each one, provide the business name and three specific things about that business you want to replicate (for example: color palette, caption tone, use of video, posting frequency, overall aesthetic, etc.).

Business 1
Business 2
Business 3
Section 3 of 7

Brand Fonts

Select or describe your preferred fonts for each type role below. If you already have brand fonts, list them by name. If you're unsure, leave the field blank and we'll walk through options together during your onboarding call.

Used for the largest text: major headlines on graphics and cover images
Used for primary titles within a post or graphic
Used for secondary titles or section labels
Used for longer text, captions, and descriptive copy
A stylistic or decorative font used sparingly for emphasis
Section 4 of 7

Content & Voice

Provide five examples of social media posts. These can be posts your business has already published, or posts you've found from other accounts that reflect the style and voice you want. For each post, provide either a link or describe what you liked about it.

In your own words, describe how you want your brand to sound. For example: professional and authoritative, casual and funny, warm and community-focused, bold and motivational, etc. Use multiple descriptors and explain what that sounds like in practice.

What do you want your customers or clients to think, feel, or say about your business? How do you want to be known in your market?

Section 5 of 7

Raw Brand Assets

What to send us

  • Logo files (all versions and formats you have)
  • Photos of employees or team members
  • Photos relevant to your business, products, or services
  • Photos from past events
  • Any other visual materials you want used in your content

Email your assets directly to us. Include your business name in the subject line so we can keep everything organized.

Email your files when you're ready, then continue to the next section.

Section 6 of 7

Social Media Handles

For each platform your business is currently active on, provide your username or handle. Leave any platform blank that you don't use.

To securely hand off access to your social media accounts, we'll walk through it together in a short meeting. Book a time that works for you.

Book Your Access Meeting
Section 7 of 7

Business Segments

You're all set.

We have everything we need to get started. You'll hear from us within one business day to confirm receipt and outline next steps.

Don't forget to email your brand assets when you're ready.